{"id":7419,"date":"2018-12-14T12:04:30","date_gmt":"2018-12-14T12:04:30","guid":{"rendered":"https:\/\/dev.adambowie.com\/?p=7419"},"modified":"2018-12-14T12:08:48","modified_gmt":"2018-12-14T12:08:48","slug":"youtube-different-things-to-different-people","status":"publish","type":"post","link":"https:\/\/dev.adambowie.com\/blog\/2018\/12\/youtube-different-things-to-different-people\/","title":{"rendered":"YouTube: Different Things to Different People"},"content":{"rendered":"\n<p>There have been a few stories kicking around about YouTube&#8217;s end of year &#8220;Rewind&#8221; video. YouTube has been making these for a few years, and they&#8217;ve grown to become big-budget affairs.<\/p>\n\n\n\n<p>But this year&#8217;s video is seemingly <a href=\"https:\/\/www.bbc.co.uk\/news\/technology-46552334\">the most &#8220;disliked&#8221; video<\/a>&nbsp;in YouTube history.<\/p>\n\n\n\n<p>Now I should say upfront that I have not watched this video. Because frankly, the part of YouTube it represents is not how <em>I<\/em> watch YouTube. Of course I&#8217;m well away from the 15-24 demo that this video perhaps is targeted towards, but that doesn&#8217;t mean I don&#8217;t watch YouTube. I would say that it&#8217;s probably my go-to video streaming app. I might watch it in my browser; perhaps on my phone; but definitely on my TV via my Nvidia Shield TV.<\/p>\n\n\n\n<p>I&#8217;m not saying that teenagers don&#8217;t watch larger quantities than me, but I suspect that the Venn diagram of my YouTube viewing and those who&#8217;ve taken the time to dislike the YouTube Rewind video looks something like this.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"720\" src=\"https:\/\/dev.adambowie.com\/wp-content\/uploads\/2018\/12\/Slide1.jpg\" alt=\"\" class=\"wp-image-7420\" srcset=\"https:\/\/dev.adambowie.com\/wp-content\/uploads\/2018\/12\/Slide1.jpg 960w, https:\/\/dev.adambowie.com\/wp-content\/uploads\/2018\/12\/Slide1-300x225.jpg 300w, https:\/\/dev.adambowie.com\/wp-content\/uploads\/2018\/12\/Slide1-768x576.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>Using proper notation,&nbsp;A \u2229 B = \u00d8.<\/p>\n\n\n\n<p>But what this doesn&#8217;t really show is the size of the universe of YouTube videos. YouTube has <a href=\"https:\/\/www.youtube.com\/intl\/en-GB\/yt\/about\/press\/\">1.9 B<\/a> users a month, and they&#8217;re not all watching the same videos.<\/p>\n\n\n\n<p>Put that another way. Last week ITV aired the series finale of I&#8217;m A Celebrity&#8230; and over 11m people watched it. But 56m watched&nbsp;<em><a href=\"https:\/\/www.barb.co.uk\/viewing-data\/weekly-viewing-summary\/\">any<\/a><\/em><a href=\"https:\/\/www.barb.co.uk\/viewing-data\/weekly-viewing-summary\/\">&nbsp;TV<\/a> last week.&nbsp;<\/p>\n\n\n\n<p>In other words, 4 out of 5 TV viewers&nbsp;<em>didn&#8217;t<\/em>&nbsp;watch I&#8217;m A Celebrity&#8230; That&#8217;s not to belittle a sizeable TV audience, but to point out that just because you and all your friends have been watching, it doesn&#8217;t mean that the entire population is watching.<\/p>\n\n\n\n<p>Scale that up to the rest of the world and YouTube, and you begin to realise that YouTube for a Rewind-featured YouTuber is very different from YouTube for, well, me.<\/p>\n\n\n\n<p>I&#8217;d love to know what the combined 2018 views of <em>all<\/em> the YouTubers featured in the Rewind video is as a percentage of\u00a0<em>all <\/em>the video views on YouTube in total. I&#8217;d be willing to bet that it&#8217;s relatively small.<\/p>\n\n\n\n<p>As for my viewing habits? I&#8217;m watching tech review videos, Global Cycling Network videos, innumerable tutorial and how-to videos and so on. I&#8217;m not watching vlogs or anything with a clickbait-y title. I&#8217;m also not watching a great deal of music, whereas others are watching an enormous amount of music.\u00a0<\/p>\n\n\n\n<p>Different folks, different strokes.\u00a0<\/p>\n\n\n\n<p>I bet your viewing habits are quite different from mine.<\/p>\n\n\n\n<p>So when I read these stories about how disliked a video is, I think that there are lot of people who are in a big bubble of their own design and that it&#8217;s largely because devoted followers of a big YouTuber who posts the odd link to nasty right-wing sites, was not invited to participate in something YouTube uses to celebrate the platform and so his fans took revenge. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>There have been a few stories kicking around about YouTube&#8217;s end of year &#8220;Rewind&#8221; video. YouTube has been making these for a few years, and they&#8217;ve grown to become big-budget affairs. But this year&#8217;s video is seemingly the most &#8220;disliked&#8221; video&nbsp;in YouTube history. Now I should say upfront that I have not watched this video. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/7419"}],"collection":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/comments?post=7419"}],"version-history":[{"count":3,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/7419\/revisions"}],"predecessor-version":[{"id":7424,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/7419\/revisions\/7424"}],"wp:attachment":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/media?parent=7419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/categories?post=7419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/tags?post=7419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}