{"id":3125,"date":"2013-03-11T22:00:00","date_gmt":"2013-03-11T22:00:00","guid":{"rendered":"http:\/\/dev.adambowie.com\/2013\/03\/rajar_-_predict\/"},"modified":"2013-03-11T22:00:00","modified_gmt":"2013-03-11T22:00:00","slug":"rajar_-_predict","status":"publish","type":"post","link":"https:\/\/dev.adambowie.com\/blog\/2013\/03\/rajar_-_predict\/","title":{"rendered":"RAJAR &#8211; Predicting the Future"},"content":{"rendered":"<p>Here&#8217;s a copy of the presentation I gave to the Radio Academy&#8217;s London Branch earlier today. It was part of an evening called All About RAJARs which saw <a href=\"http:\/\/www.rajar.co.uk\">RAJAR<\/a>&#8216;s Lyndsey Ferrigan, <a href=\"http:\/\/www.hallettarendt.com\/\">Hallett Arendt<\/a>&#8216;s John Shorter and myself talking a bit about RAJAR. <a href=\"http:\/\/www.mattdeegan.com\/\">Matt Deegan<\/a> was our host.<br \/>\n<iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/17105688\" width=\"512\" height=\"421\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px\" allowfullscreen webkitallowfullscreen mozallowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"http:\/\/www.slideshare.net\/adambowie\/rajar-radio-academy-adam-bowie\" title=\"Rajar radio academy - adam bowie\" target=\"_blank\">Rajar radio academy &#8211; adam bowie<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/adambowie\" target=\"_blank\">Adam Bowie<\/a><\/strong> <\/div>\n<p><strong>[Update]<\/strong> The Radio Academy has <a href=\"http:\/\/www.radioacademy.org\/news\/blog\/2013\/03\/audio-all-about-the-rajars\/\">uploaded the event&#8217;s audio<\/a>, so you can attempt to listen to me and follow along with the slides. The whole evening is worth a listen, and I start at about 44 minutes into this audio.<br \/>\nMy piece was about trying to determine what RAJAR is able to tell us now, and try to extrapolate what might happen in the future. I limited myself to only using RAJAR, and not trying to foist any &#8220;maybes&#8221; on top of it.<br \/>\nThemes include:<br \/>\n&#8211; listening being maintained, but not growing while the population is<br \/>\n&#8211; the decline of listening amongst 15-24s<br \/>\n&#8211; and the fact that they don&#8217;t seem to &#8220;get the radio habit&#8221; as they get older<br \/>\n&#8211; but listening amongst 55+ years olds is on the increase<br \/>\n&#8211; Radio 2&#8217;s growth<br \/>\n&#8211; strong performances from some digital services<br \/>\n&#8211; music radio on AM being in disarray<br \/>\n&#8211; speech radio on AM holding firm<br \/>\n&#8211; digital listening being driven by DAB<br \/>\n&#8211; but signs that the internet is giving it a significant boost<br \/>\n&#8211; the number of stations being listened to is growing<br \/>\n&#8211; early signs that perhaps breakfast isn&#8217;t as important as it once was (although still being very important)<br \/>\n&#8211; the importance of heavy listeners<br \/>\nA lot to cover in 42 slides.<br \/>\n42 being the answer to the life, the universe and everything.<br \/>\nAnd today would have been <a href=\"http:\/\/www.guardian.co.uk\/books\/2013\/mar\/11\/douglas-adams-celebrated-google-doodle\">Douglas Adam&#8217;s 61st birthday<\/a>.<br \/>\n[Later] And just to reiterate, since there was a bit of noise about it on Twitter. I really do think anyone who&#8217;s trying to predict when digital listening reaches 50% really is a bit foolish. It&#8217;ll happen earlier than I &#8220;predict&#8221; here. This addendum based on what people on Twitter were saying!<br \/>\n[Later still] James Cridland has <a href=\"http:\/\/www.mediauk.com\/article\/34403\/rajar-the-hidden-delights-in-radio-research\">written up<\/a> his Twitter based notes of the whole evening.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a copy of the presentation I gave to the Radio Academy&#8217;s London Branch earlier today. It was part of an evening called All About RAJARs which saw RAJAR&#8216;s Lyndsey Ferrigan, Hallett Arendt&#8216;s John Shorter and myself talking a bit about RAJAR. Matt Deegan was our host. Rajar radio academy &#8211; adam bowie from Adam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/3125"}],"collection":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/comments?post=3125"}],"version-history":[{"count":0,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/3125\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/media?parent=3125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/categories?post=3125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/tags?post=3125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}