{"id":2881,"date":"2011-02-14T11:18:03","date_gmt":"2011-02-14T11:18:03","guid":{"rendered":"http:\/\/dev.adambowie.com\/2011\/02\/ill_have_a_p_pl\/"},"modified":"2011-02-14T11:18:03","modified_gmt":"2011-02-14T11:18:03","slug":"ill_have_a_p_pl","status":"publish","type":"post","link":"https:\/\/dev.adambowie.com\/blog\/2011\/02\/ill_have_a_p_pl\/","title":{"rendered":"I&#8217;ll Have A &#8220;P&#8221; Please Bob"},"content":{"rendered":"<p><a href=\"http:\/\/www.flickr.com\/photos\/adambowie\/5435477707\/\" title=\"PP_OUTLINE by adambowie, on Flickr\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/farm6.static.flickr.com\/5056\/5435477707_d70114883a.jpg\" width=\"383\" height=\"500\" alt=\"PP_OUTLINE\" \/><\/a><br \/>\nYou might be seeing the image above &#8211; or an inverted version &#8211; quite a bit on TV in the coming months. Ofcom has <a href=\"http:\/\/consumers.ofcom.org.uk\/2011\/02\/product-placement-on-tv\/?utm_source=update&#038;utm_medium=email&#038;utm_campaign=Product%2BPlacement\">announced<\/a> that it&#8217;s to be shown when a programme has accepted product placement. You&#8217;ll get at least three seconds of it at the start and end of the programme, as well as coming out of any ad breaks.<br \/>\nThe question is whether or not it&#8217;ll impact on viewers to any great extent. Will viewers think less of programmes that take it. As I understand it, it&#8217;ll probably limited to light entertainment to begin with as ITV steps carefully before everyone on Coronation Street stops drinking Newton &#038; Ridley and starts drinking London Pride instead. Can you imagine?<br \/>\nAnd will ITV2 un-blur those Coke glasses on American Idol? Or will that be dependent on whether Coca-Cola UK stumps up for the privilige?<br \/>\nIt&#8217;ll also be interesting to see how channels cope with it when they minimise or squeeze their credits and are busy trailing the next show instead. Will the &#8220;P&#8221; be lost in the mix? We&#8217;ll have to wait and see.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You might be seeing the image above &#8211; or an inverted version &#8211; quite a bit on TV in the coming months. Ofcom has announced that it&#8217;s to be shown when a programme has accepted product placement. You&#8217;ll get at least three seconds of it at the start and end of the programme, as well [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/2881"}],"collection":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/comments?post=2881"}],"version-history":[{"count":0,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/2881\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/media?parent=2881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/categories?post=2881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/tags?post=2881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}