{"id":2639,"date":"2009-10-29T07:00:00","date_gmt":"2009-10-29T07:00:00","guid":{"rendered":"http:\/\/dev.adambowie.com\/2009\/10\/rajar_q3_2009\/"},"modified":"2009-10-29T07:00:00","modified_gmt":"2009-10-29T07:00:00","slug":"rajar_q3_2009","status":"publish","type":"post","link":"https:\/\/dev.adambowie.com\/blog\/2009\/10\/rajar_q3_2009\/","title":{"rendered":"RAJAR Q3 2009"},"content":{"rendered":"<p>Today sees publication of the latest RAJAR figures and there are a few things that are food for thought.<br \/>\nFIrst of all, it wasn&#8217;t the greatest RAJAR for commercial radio which slipped back a little against a strong BBC which saw increases in share for all its national analogue networks with the exception of Radio 1.<br \/>\n<script src=\"http:\/\/spreadsheets.google.com\/gpub?url=http%3A%2F%2Fv863dfckddjmraoq2ahco3qirif7g9on.spreadsheets.gmodules.com%2Fgadgets%2Fifr%3Fup__table_query_url%3Dhttp%253A%252F%252Fspreadsheets.google.com%252Ftq%253Frange%253DA3%25253AB5%2526headers%253D-1%2526key%253D0Atga8N37qziddE9DNF9NelZkZy1aS3F2dTk0NWJYQ2c%2526gid%253D0%2526pub%253D1%26up_title%3D%26up_chartTitle%3DListening%2520Share%26up_legend%3D0%26up_3d%3D0%26up__table_query_refresh_interval%3D300%26url%3Dhttp%253A%252F%252Fwww.google.com%252Fig%252Fmodules%252Fpie-chart.xml&#038;height=332&#038;width=450\"><\/script><br \/>\n<em>Source: RAJAR Q3 2009<\/em><br \/>\nCommercial radio really does need this to return to parity.<br \/>\nNationally, as well as the BBC channels mentioned, Talksport has done well with some gains quarter on quarter.<br \/>\nIn London there&#8217;s a very interesting story with Capital FM becoming the biggest station in London and this is despite losing share quarter on quarter. What&#8217;s happened is that Magic has lost even more (and Heart has missed out too), leaving Capital as &#8220;London&#8217;s number one&#8221; as the jingles will no doubt be informing listeners at some point today.<br \/>\nMy own employer, Absolute Radio, has done well in London, picking up 7.6% in hours against an overall declining backdrop (the BBC is gaining in London too, where the traditional commercial lead is being whittled away).<br \/>\nAll of this means it&#8217;s going to be interesting to see what happens in Q1 next year once Chris Evans has started up on Radio 2. But that&#8217;s six months away yet.<br \/>\nOne very important measure is the percentage of listening that&#8217;s being done via a digital platform &#8211; be it DAB, the internet or DTV. For all radio, it&#8217;s remained at 21.1%. With commercial radio overall dipping a little at 20.2%, the BBC has helped keep the level up as it has achieved 21.6% digital overall.<br \/>\n<img decoding=\"async\" src=\"http:\/\/spreadsheets.google.com\/oimg?key=0Atga8N37qziddE9DNF9NelZkZy1aS3F2dTk0NWJYQ2c&#038;oid=4&#038;v=1256771601111\" \/><br \/>\n<em>Source: RAJAR Q3 2009<\/em><br \/>\nDoes this mean that &#8220;Digital Upgrade&#8221; is not going to happen, and we&#8217;re going to remain on analogue forever? Er, no. It&#8217;d be good to see those figures continue to rise, and I know that the DRDB is working hard to ensure that they do continue increasing.<br \/>\nWe&#8217;ve also heard that the radio industry is working on <a href=\"http:\/\/www.independent.co.uk\/news\/media\/tv-radio\/action-stations-the-bbc-and-new-media-devices-1809336.html\">a new way<\/a> for every station to be able to be heard online. Hopefully, that will drag up the relatively lowly 2.2% listening share that the internet currently achieves.<br \/>\n<img decoding=\"async\" src=\"http:\/\/spreadsheets.google.com\/oimg?key=0Atga8N37qziddE9DNF9NelZkZy1aS3F2dTk0NWJYQ2c&#038;oid=5&#038;v=1256772197343\" \/><br \/>\n<em>Source: RAJAR Q3 2009<\/em><br \/>\nAgain, my own employer, Absolute Radio, has managed to better this. Excluding our FM listening in London, 51.5% of all listening is done via a digital platform now &#8211; exceding the 50% target set by Lord Carter in his Digital Britain report four years ahead of the 2013 date suggested.<br \/>\nEven if we include FM listening in London, Absolute Radio is at 30.5% &#8211; well ahead of the commercial average.<br \/>\nDAB ownership is also up 14% year on year now with 16.6m adults living in a home with at least one DAB radio.<br \/>\nThis next quarter is a very important one for sales of DAB radios &#8211; and now more than ever WiFi connected radios. As well as the <a href=\"http:\/\/dev.adambowie.com\/weblog\/archive\/002793.html\">Pure Sensia<\/a>, Pure has just announced the <a href=\"http:\/\/www.pure.com\/products\/product.asp?Product=VL-61220&#038;Category=\">Sensia Flow<\/a> while Revo has just announced the <a href=\"http:\/\/www.revo.co.uk\/digital-radio\/revo-heritage.php\">Heritage<\/a>. And Logitech has its interesting looking <a href=\"http:\/\/www.logitechsqueezebox.com\/\">Squeezebox<\/a> The common factor for all of is that they have internet radio. As more homes get wireless networks, these devices will become more common place.<br \/>\nAll of this leads me to <a href=\"http:\/\/www.radioacademy.org\/events\/radio-at-the-edge\/rate-2009\/\">Radio at the Edge<\/a> where amongst other things, Richard Bacon will be interviewing Tony Blackburn and Lisa Kerr will be telling us why Radio Must Go Digital. It&#8217;s well worth the asking price, so persuade the people you need to, to let you go!<br \/>\nAnd if you&#8217;re very lucky, you might see some very interesting short videos from, ahem, me&#8230;<br \/>\n<em>(Note: Although I work for Absolute Radio, this piece does not necessarily represent the views of my employer. That said, it&#8217;s only because my employer is happy to publish our digital platform listening figures that I can quote them here. I am unable to publish other stations&#8217; platform listening figures.)<br \/>\n[Updated to include DAB ownership &#8211; 8.20am]<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today sees publication of the latest RAJAR figures and there are a few things that are food for thought. FIrst of all, it wasn&#8217;t the greatest RAJAR for commercial radio which slipped back a little against a strong BBC which saw increases in share for all its national analogue networks with the exception of Radio [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/2639"}],"collection":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/comments?post=2639"}],"version-history":[{"count":0,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/2639\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/media?parent=2639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/categories?post=2639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/tags?post=2639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}