{"id":2592,"date":"2009-08-06T14:55:59","date_gmt":"2009-08-06T14:55:59","guid":{"rendered":"http:\/\/dev.adambowie.com\/2009\/08\/rajar_q2_2009\/"},"modified":"2009-08-06T14:55:59","modified_gmt":"2009-08-06T14:55:59","slug":"rajar_q2_2009","status":"publish","type":"post","link":"https:\/\/dev.adambowie.com\/blog\/2009\/08\/rajar_q2_2009\/","title":{"rendered":"RAJAR Q2 2009"},"content":{"rendered":"<p>This morning saw the release of the latest RAJAR radio audience listening data.<br \/>\nCue lots of press releases from lots of radio stations (You can read about Absolute Radio&#8217;s audience <a href=\"http:\/\/onegoldensquare.com\/2009\/08\/rajar-q2-2009\/\">here<\/a>).<br \/>\nI suspect that many industry watchers will be looking at the digital listening percentage. That shows that 21.1% of all radio listening is being done via a digital platform, up from 17.9% in the equivalent period last year.<br \/>\nBut the overall level of listening to radio remains remarkably strong. I admit that I&#8217;ve been concerned about radio listening remaining over 1bn hours a week &#8211; it&#8217;s a psychological thing. But listening hasn&#8217;t fallen below that level. It&#8217;s actually grown recently &#8211; remarkable when you consider all the calls we have on our time.<br \/>\n<img decoding=\"async\" src=\"http:\/\/spreadsheets.google.com\/pub?key=tM2MOF9jzRskXywxje5I1CQ&#038;oid=1&#038;output=image\" \/><br \/>\nAnd overall listening is now at a record high, with 46.3m people listening weekly.<br \/>\n<img decoding=\"async\" src=\"http:\/\/spreadsheets.google.com\/pub?key=tM2MOF9jzRskXywxje5I1CQ&#038;oid=2&#038;output=image\" \/><br \/>\n&#8220;Ah!&#8221; you might say, &#8220;Surely that&#8217;s because the population is increasing?&#8221;<br \/>\nWell the population is increasing, but the percentage reach &#8211; the number of people listening each week to at least some radio as a percentage of total population  &#8211; continues to rise.<br \/>\nIt&#8217;s now at 90.3% &#8211; well up on a year ago, and a great overall number.<br \/>\n<img decoding=\"async\" src=\"http:\/\/spreadsheets.google.com\/pub?key=tM2MOF9jzRskXywxje5I1CQ&#038;oid=3&#038;output=image\" \/><br \/>\nA powerful message from a powerful medium.<br \/>\nHere endeth the sermon on why radio is great.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This morning saw the release of the latest RAJAR radio audience listening data. Cue lots of press releases from lots of radio stations (You can read about Absolute Radio&#8217;s audience here). I suspect that many industry watchers will be looking at the digital listening percentage. That shows that 21.1% of all radio listening is being [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/2592"}],"collection":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/comments?post=2592"}],"version-history":[{"count":0,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/2592\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/media?parent=2592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/categories?post=2592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/tags?post=2592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}