{"id":1858,"date":"2007-03-12T14:00:10","date_gmt":"2007-03-12T14:00:10","guid":{"rendered":"http:\/\/dev.adambowie.com\/2007\/03\/radio_stats_mis\/"},"modified":"2007-03-12T14:00:10","modified_gmt":"2007-03-12T14:00:10","slug":"radio_stats_mis","status":"publish","type":"post","link":"https:\/\/dev.adambowie.com\/blog\/2007\/03\/radio_stats_mis\/","title":{"rendered":"Radio Stats Misuse"},"content":{"rendered":"<p>I watched Chris Addison&#8217;s enjoyable The Hunt For Middle England documentary over the weekend. A little long, but otherwise an entertaining piece.<br \/>\nHowever, at one point, having been told that a town in Derbyshire might best represent &#8220;Middle England&#8221;, Chris pitched up at BBC Radio Derby to broadcast a request on their morning show for listeners to call in if they felt they were representative of Middle England.<br \/>\nHe told us in voiceover that 600,000 people heard this show, and then we got a sequence in which nobody called in. OK &#8211; I understand that it&#8217;s probably just a conceit that they edited out other callers. Otherwise, the fill-in DJ would feel very foolish. And maybe nobody relevant did call in about being a &#8220;Middle Englander.&#8221;<br \/>\nBut 600,000? I rewinded to double check that number. Last RAJAR, the entire station reported a weekly reach of 192,000 listeners. And while it wasn&#8217;t clear whether he was on breakfast (100,000) or more likely, the mid-morning show (88,000), there&#8217;s nothing close to 600,000 people hearing the station at any time.<br \/>\nSorry &#8211; it&#8217;s little things like that which annoy me.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I watched Chris Addison&#8217;s enjoyable The Hunt For Middle England documentary over the weekend. A little long, but otherwise an entertaining piece. However, at one point, having been told that a town in Derbyshire might best represent &#8220;Middle England&#8221;, Chris pitched up at BBC Radio Derby to broadcast a request on their morning show for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/1858"}],"collection":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/comments?post=1858"}],"version-history":[{"count":0,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/1858\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/media?parent=1858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/categories?post=1858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/tags?post=1858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}