With the advent of two new free evening papers, the Evening Standard is finding it hard to compete. This week it’s offering a free DAB radio every night. A fine prize certainly, but not really in the realms of free cars every night that it’s managed in the past.
\nBut I digress. One of the things that Associated did to let it compete better in a free newspaper world, was to put its price up to 50p. The idea is that the extra revenue gives them a warchest of cash to spend.
\nHowever, walking past one newsagent just off Leicester Square last night revealed a special offer for that night only with the Standard priced at 40p. Yet the next street seller I saw near Charing Cross Station, was firmly selling the paper for 50p. And by the time I reached Embankment Tube, vendors were passing out the Standard for free for “one hour only” in a deal done with Nokia (who’d taken every display ad in the paper).
\nSo 40p, 50p or free – all within about 150m of each other. It’s that kind of joined up thinking that’s going to let the Standard stay afloat in the newspaper wars.<\/p>\n","protected":false},"excerpt":{"rendered":"
With the advent of two new free evening papers, the Evening Standard is finding it hard to compete. This week it’s offering a free DAB radio every night. A fine prize certainly, but not really in the realms of free cars every night that it’s managed in the past. But I digress. One of the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/1697"}],"collection":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/comments?post=1697"}],"version-history":[{"count":0,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/1697\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/media?parent=1697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/categories?post=1697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/tags?post=1697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}