{"id":1050,"date":"2005-03-09T17:58:37","date_gmt":"2005-03-09T17:58:37","guid":{"rendered":"http:\/\/dev.adambowie.com\/2005\/03\/rate_of_return\/"},"modified":"2005-03-09T17:58:37","modified_gmt":"2005-03-09T17:58:37","slug":"rate_of_return","status":"publish","type":"post","link":"https:\/\/dev.adambowie.com\/blog\/2005\/03\/rate_of_return\/","title":{"rendered":"Rate Of Return"},"content":{"rendered":"<p>I <a href=\"http:\/\/www.brandrepublic.com\/bulletins\/media\/article\/464923\/itv-introduces-star-popularity-system-allocate-drama-budgets-\/\">read<\/a> that ITV are instituting a scheme they call &#8220;Rate of Return&#8221; on commissioning programming. It boils down to the fact that your budget will increase if you&#8217;ve included proven big name stars, and will dissipate if you include unknown actors. What a brilliant idea? How many hours of programming a year can David Jason actually manage?<br \/>\nStill everything that stars touch turns to gold doesn&#8217;t it?<br \/>\nIs it appropriate to mention that last night BBC Four screened a programme called Cast &#038; Crew: Brideshead Revisited (<a href=\"http:\/\/www.bbc.co.uk\/bbcfour\/listings\/programme.shtml?day=sunday&#038;filename=20050313\/20050314_0015_4544_62300_40\">repeated at the weekend<\/a>) which gathered together the people who made that landmark TV series back in 1981. I wonder how that would have fared in a Rate of Return world?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I read that ITV are instituting a scheme they call &#8220;Rate of Return&#8221; on commissioning programming. It boils down to the fact that your budget will increase if you&#8217;ve included proven big name stars, and will dissipate if you include unknown actors. What a brilliant idea? How many hours of programming a year can David [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/1050"}],"collection":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/comments?post=1050"}],"version-history":[{"count":0,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/posts\/1050\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/media?parent=1050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/categories?post=1050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.adambowie.com\/blog\/wp-json\/wp\/v2\/tags?post=1050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}