This story just goes to show how poor some TV ratings reporting really is. Media Week are calling the 6.2m on BBC1 and 1.1m on ITV1 who watched the Royal Wedding on Saturday a “damp squib.”
For some reason Media Week (who in the same paragraph considered the 7.7m who watched the Grand National, a success), go on to compare the figures with those who saw a wedding the night before on Coronation Street.
So let’s see, they’re comparing the culmunation of a popular storyline on the nation’s most watched television programme in prime time, with a wedding between two middle-aged people on a Saturday lunchtime. Are they mad? There’s no way 12m could have watched the wedding since all the shops were open and people have lives to lead. I daresay that many more watched Charles’ first wedding, but then we all had a national holiday to encourage us to watch.
The Media Week article is just poor quality journalism.