So following on from my post about the New Order Bluetooth ad the other day I’ve been trying to think of other possibilities using Bluetooth technology.
Every year at work we entertain clients at the V Festival. I’d like to be able to use this technology to do something clever for them like this. A bit of Googling reveals that this advertising “installation” works using something called Hypertag technology. Undoubtedly this’ll cost a few quid to buy into.
So my question is this: could I replicate this set-up with a PC and a Bluetooth adpator (if we ignore the infra-red option for a second)? Could I not just continually “blast” a Bluetooth signal, constantly looking for devices to latch on to and offer downloads?
If that’s the case, then something simple could be set up. Exactly what we’d want to offer clients I don’t know, but let’s not worry about that now. Maybe MMS imagery of bands that play live there.
A colleague at work did point out that there are some downsides of receiving stuff without asking. Could a future trip through the high street see your phone run out of memory as all and sundry dump stuff onto it? Even though you have to “Accept” the downloads, by the time you’re asked, it’s already on your phone. And it could get rather irritating if you happen to work somewhere that’s doing this constantly.
But I’d love to be able to give this a go. Any suggestions, please use the comments.